What is MerchantFloor?

MerchantFloor is an AI toolkit designed for online retailers. It allows you to create product photos, lifestyle images, product descriptions, social media content, and blogs using the latest AI models so you can create and promote listings faster.

Small to mid-size e-commerce businesses selling on platforms like Shopify, Etsy, Amazon, WooCommerce, and eBay. It is especially useful for solo sellers and small teams who handle their own product content and marketing.

How does pricing work?

New accounts start with free credits so you can try every tool at no cost. After that, you can purchase credits packs as needed.

What selling platforms does it support?

MerchantFloor is not tied to any specific platform. The content you create, whether product photos, lifestyle photos, product descriptions, social posts, or blogs can be used on Shopify, Etsy, Amazon, WooCommerce, eBay, your own website, or marketplaces. Image sizes via AI generated images default to 1024x1024 - you can choose to upscale it to 2048x2048, which Shopify and other platforms recommend for most products.

What AI technology powers the tools?

We use a combination of leading AI models for different tasks: image generation and editing, natural language generation for copywriting, and computer vision for product analysis. The specific models are chosen per task to give you the best quality output. For example, our image tools use the latest Nano Banana Pro models, our blog app uses Claude models.

Why shouldn''t I just use ChatGPT, Claude or Gemini directly?

ChatGPT and Gemini are general-purpose AI assistants — they are not built for e-commerce photography workflows. MerchantFloor is purpose-built for product content. It connects directly to your Shopify store so you can pull products in, generate images and copy, and push results back without any copy-pasting. General AI tools require you to craft detailed prompts from scratch every time, have no knowledge of your store, and produce inconsistent results across a catalog. MerchantFloor handles all of that so you get consistent, commerce-ready output in far fewer clicks.

We're Building the 2026 Ecommerce Product Content Benchmark — And We Want Your Help

ecommerce partnership

Product content is one of the most time-consuming, inconsistent, and under-measured parts of running an ecommerce store. Every new collection needs product shots, lifestyle images, descriptions, and marketing copy — and AI is starting to change how merchants handle all of it.

We're running a survey to measure where merchants are in that process, and where they still need help. If you're an agency or ecommerce coach, we'd love to partner with you to distribute it.

The results will be published as a benchmark report with key statistics and insights.

What We're Measuring

The survey covers three areas:

Background: Store platform, SKU count, and team size. This lets us segment the data so a solo Shopify founder can benchmark against other solo founders, not enterprise brands.

Product content workflows: How merchants currently create photos and copy: DIY, outsourced, AI-assisted, or some combination. Where the bottlenecks are.

AI adoption: Whether merchants are using AI tools for content, which ones, and whether it's helping. We want to know what's working and what still feels broken.

Why It Matters

There's a lot of noise right now about AI transforming ecommerce. There's very little signal about how merchants are using AI in their operations. This report is an attempt to close that gap with data from merchants of all sizes.

When we publish, respondents receive the full results, so you can see how your workflow stacks up against other similar retailers.

If You're an Agency, Expert, or Ecommerce Coach — Here's How to Get Involved

We're inviting agencies, consultants, app partners, and ecommerce communities to help us distribute the survey. If your audience includes merchants, this is a low-lift way to engage with them while getting your name and link attached to a credible industry report.

Founding Contributor: Share the survey with your audience or clients on any social channel or newsletter. If you generate at least 3 responses, you'll receive a logo placement and backlink on the report site, plus early access to the data before public release.
Priority Partner: If you generate 25+ responses, you'll get featured logo placement on the report page and a mention in our launch announcements across all channels.

Interested, or have questions? Reach out and let us know you intend to participate: hello [at] merchantfloor.com

Tracking

How do we track responses? When you share the link, just add your business name to the end of the survey link so we can track responders:

https://tally.so/r/yPzE10?utm_source=yourbusinessname

Sample Copy to Share With Your Audience

Drop this into a newsletter, social post, or any community that you're active. Remember to update the link to include the utm.

Email / Newsletter

We're participating in the 2026 Ecommerce Product Content Benchmark — a short survey on how merchants handle product photos, descriptions, and AI tools in their workflow. Takes 2–3 minutes. If you run an ecommerce store, your input helps shape the data — and you'll get the full report when it publishes. One respondent wins a $100 Amazon gift card.

👉 Take the survey

Short social / Community post (LinkedIn, Reddit, Slack, Facebook Group)

Anyone running an ecommerce store -- this 2-minute survey is worth filling out. Merchant Floor is benchmarking how stores handle product content and get input into your AI workflows. Free report when it drops + $100 Amazon gift card draw.

👉 Take the survey

Take the Survey / Enter to win a $100 Amazon gift card

If you run an ecommerce store, please take the survey. Takes 2–3 minutes and you'll get the full report when it publishes. Plus, you'll be entered in the $100 Amazon gift card drawing.

👉 Take the survey

MerchantFloor is an AI platform that helps ecommerce brands create product photos, product descriptions, and marketing content. merchantfloor.com